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Gucci's new collection under fire for appropriating traditional Sikh turbans | Latest News & Updates at Daily News & Analysis

Italian fashion brand Gucci came under fire when in their recent avant-garde show for autumn/winter 2018 models walked down the runway wearing traditional Sikh turbans.

For Milan Fashion Week, Gucci's creative director Alessandro Michele ramed his display in a cold, sterile and claustrophobic space that replicated an operating theatre.

Two young models carried a replica of their heads in their arms, one model had extra eyeball painted on her forehead, one model carried a baby dragon and so on so forth.

But what caused Twitter furore was three models wearing traditional Sikh turbans in blue.

Canadian actor and model Avan Jogia began the backlash with his tweet asking the brand, "could you not find a brown model?"

The tweet quickly got viral with other users responding to the image.

The turbans were not the only problem, many saw the new accessories worn by the models appeared to be a hijab or niqab

The fashion house is yet to address the issue.

Kering (parent company of Gucci) boss Francois-Henri Pinault said earlier this month Gucci could still notch up double-digit growth this year. Comparable sales in the last quarter of 2017 at Gucci rose nearly 43%, beating forecasts and most industry peers.

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