It's National Women's Health Week, which is kind of our jam (for obvious reasons). One health-promoting effort that we're particularly feelin' this year: the #GetOnTop campaign. In partnership with birth-control support network Bedsider, the natural condom company Sustain is calling for at least 100,000 women to take an online pledge to stay safe in the sack.
Sign up for Women's Health's new newsletter, So This Happened, to get the day’s trending stories and health studies.
And before you say that safe sex is a duh in 2016, know that the stats suggest otherwise. The campaign reports that about 20 million new STD infections are contracted every year, nearly 50 percent of pregnancies are unplanned, and only 62 percent of all women of reproductive age are currently using a contraceptive method. Not cool.
With #GetOnTop, Sustain's founder, Meika Hollander, is aiming to squash the stigma surrounding women and sexual health, and elevate a national conversation to encourage women to take control of their sexual experiences.
In case you're not sold yet, check out the liberating launch video and join the movement! For every pledge made, Sustain will donate a condom to a young woman who needs one. How sexy is that?
Video courtesy of Let's Get on Top! from STUDIO 1208 on Vimeo.