16 Brand New Beauty Products That'll Make Your Routine Hella Fun

Beauty brands are coming out of the 2018 gate hot with launches that aren't just useful, but that are also super fun to play with and pretty to look at. From a holographic face mask inspired by unicorns to a primer that smells like Push Pops, and from a sheer moisturizer that's made with watermelon juice to an ultraplayful rainbow palette, you - and your vanity - are going to look so good.

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