Make a match, lose two customers. ThatÃ¢â‚¬â„¢s long been the problem for dating sites.
But Zoosk, a dating site as well as mobile and Facebook app, has got a plan to seduce couples: offer date discounts, relationship advice, gift ideas, holiday reminders, and online scrapbooks.
A Zoosk profile with full access can cost upward of $30 a month. But with the site now offering discount package dates, couples can still come out on top. Meanwhile, other features can be of use to all membersÃ¢â‚¬”no matter their relationship status.
Think of the new Zoosk as LinkedIn for dating; itÃ¢â‚¬â„¢s not just for the dateless/jobless. The difference is if your colleague has a LinkedIn profile you donÃ¢â‚¬â„¢t worry about him having sex with someone else on top of the photocopier. (I think I lost my metaphor.)
So hereÃ¢â‚¬â„¢s what I want to know: Would you stay on a dating site if you had already found your special someone? And would you trust that special someone to keep an online dating profile and still stay faithful?