Ever wish you could know that a relationshipÃ¢â‚¬â„¢s not going to work out before you invest six dates (or six months) on a guy? According to the book Brand Guys, by marketing industry pros Bill Vernick and Claire Farber, you canÃ¢â‚¬”just by scoping out which brands they swear by.
MORE: Why More Men ArenÃ¢â‚¬â„¢t Approaching You
Ã¢â‚¬Å“ThereÃ¢â‚¬â„¢s this incredible correlation between the product a guy buys and his personality,Ã¢â‚¬Â says Vernick. Ã¢â‚¬Å“Part of the reason is guys are just terrible shoppersÃ¢â‚¬”not all guys, but in general, theyÃ¢â‚¬â„¢ll sort of go to a store and go right to the aisle where their product is. A certain toothpaste, a certain carÃ¢â‚¬”they just donÃ¢â‚¬â„¢t want to waste any time trying anything else.Ã¢â‚¬Â And because different brands appeal to different types of guys (thanks to how theyÃ¢â‚¬â„¢re marketed), Vernick says the logo a man declares his loyalty to can give you a glimpse into whether heÃ¢â‚¬â„¢d be a good fit for you.
For the book, Vernick and Farber researched which traits correlated with which brand loyaltiesÃ¢â‚¬”and they also interviewed women who had dated or married men in each of the 10 categories they discuss.
MORE: Using Coupons on a Date: Do or DonÃ¢â‚¬â„¢t?
Of course, not every man who buys the same brand of toothpaste is exactly the same. But according to the research Vernick and Farber did, they tend to share certain overarching qualities.
Ã¢â‚¬Å“ItÃ¢â‚¬â„¢s not an exact science, Ã¢â‚¬Å“ says Vernick. Ã¢â‚¬Å“You may not find the right Red Bull guy or the right Beemer guy, but at least youÃ¢â‚¬â„¢re not dating someone whoÃ¢â‚¬â„¢s attractive to you but totally wrong for you; Brand Guys helps you figure out what types of guys might work for you so you can go from there.Ã¢â‚¬Â
Here are a few of the findings Vernick and Farber touch on in the book:
MORE: Are You a Good Money Match?