These Bold New Anti-Rape Culture Ads Are Impossible to Ignore
When it comes to protecting women from sexual assault—especially on college campuses—this country has failed pretty miserably. The CDC estimates that 19 percent of U.S. women (that's 1 in 5) are raped during their lifetimes, yet the NBD mentality around sexual assault persists. Almost all rapists go unpunished, the majority of female victims are too scared to speak up, and heck—doesn’t it feel like we spend a lot more time teaching women how to not get raped, as opposed to teaching guys not to rape at all?
In an effort to shine a spotlight on rape indifference, MTV has launched a series of “Invisible Ads”—or digital, on-air, and on-the-ground ads that resemble the banners or commercials you’d see for things like deodorant or beer but include bold language about the realities and prevalence of sexual assault.
Image courtesy of MTV
Their point? Sexual assault crimes are a major problem, even if they’re easy to ignore. (Kind of like those browser banners you’ve trained yourself to look past online.) The ads are going to hit on some hot button issues, like victim-blaming (nope—slutty clothes don’t mean you’re "asking for it"), as well as the number of rape cases that have been mishandled by colleges and universities. Clicking on the digital ads will bring browsers to a page with stats and resources to educate yourself and help other victims.
You can catch the "invisible ads" on MTV’s website, app, and social channels, as well as some of their partner websites like PerezHilton and Bustle. We're guessing you'll find them hard to ignore.