The Brazil World Cup is only days away and guys everywhere are frantically stocking up on...sex toys. Wait, what? According to new data released by luxury sex toy brand LELO, sex and sports have way more in common than scoring. Men buy four out of every five sex toys sold in the week leading up to a major sporting event, according to their research. Plus, men are responsible for 72 percent of global sex toy sales and 74 percent of U.S. sex toy sales during that week. (FYI: There's typically a 50/50 gender divide when it comes to buying sexy stuff on an average day.)
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This strange phenomenon has been tracked from the U.S. and the U.K. to Spain, Japan and Australia. It's been noted before the Super Bowl, NBA Finals, Tour de France, and more. So, what exactly are they buying? While male customers typically buy couples' products, LELO reports a major increase in the purchase of female-centric toys during this time. Based on that data, LELO dubbed this shift in sales the "Brownie Sports Points" trend, where men buy bedroom accessories for their partners to make up for the fact that they'll be spending more time in front of a TV screen than in bed.
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But hold onÃ¢â‚¬”this explanation can't be all that's driving business, since there are plenty of women who watch sports, too. Maybe men are just inspired to let out their passion and frustrations in more unique ways when sports-fueled excitement is at an all-time high. Who knows, but we're certainly not complaining.
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As predicted, the trend is continuing this week with LELO's sales right on track for the World Cup. Male buyers are already exceeding 80 percent of total sex toy sales. Regardless of why they're doing it, at least we know they want you to reach your goal, too. So if your guy is gearing up for the World Cup, feel free to keep this list of 11 awesome new sex toys open on his smartphone...just in case.