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1 year ago
Puma Has Hired Kylie Jenner for Their New Women's Training Campaign

Konfirmed: Kylie Jenner will be the face (and feet) of Puma's Spring/Summer women's training campaign launching in April, according to a statement by Puma's global director of brand and marketing, Adam Petrick. 

Despite an exclamation point-heavy Twitter protest last week by Kylie's brother-in-law, Kanye West, the youngest Kardashian sister will be representing "a fresh and exciting new era for fashion," said Petrick. "We couldn’t think of a more fitting and influential female to headline this campaign for Puma."

Sorry, Kanye, but it looks like your Adidas x Yeezy collection has some tough competition ahead. Let's truly hope this doesn't "divide the family," as West accused Puma of trying to do in another tweet.

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And congrats to Kylie on the deal. From lip kits to kicks, an 18-year-old's life never looked so exciting.

 

A photo posted by King Kylie (@kyliejenner) on

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