Men's Cosmetic Sales Are Way Up

If you asked your guy what BB cream is, would he know the answer? (Heck, do you know the answer?) A full 55 percent of men said they have used or would use BB cream or tinted moisturizer, according to just-released survey results from BirchBox. What's more, 66 say they'd be up for trying concealer (if they haven't already), and 28 percent said the same about nail polish.

Granted, it follows that guys who subscribe to BirchBox Man would be more pro-grooming products than the general male population. So Women's Health decided to ask Men's Health fans how they feel about cosmetics—and the responses were pretty fascinating:

Clearly, lots of dudes are on-board with man makeup—but are you? Take our poll to let us know how you feel about potentially sharing your beauty stash:

  • Totally—anything more than moisturizer isn't OK.
  • I'm actually kind of into it. I mean, Johnny Depp looks good in eyeliner, right?
  • If it looks natural, I guess it's fine.
Created on May 21, 2013


photo: iStockphoto/Thinkstock

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