With 2017 officially in everyone's rearview mirrors, so comes the data of everyone's porn interests. Two different porn sites, Pornhub, have released their year-in-review data for 2017 and the results are fascinating.and
The big-picture takeaways from both reports are that women-friendly porn is growing exponentially in popularity, and that tech-adjacent searches for sex doll robots, VR, and the like have increased as well. xHamster's data also seems to point to a decrease in kinky porn (anal, stepmom, MILF), but that trend doesn't necessarily seem to be true for Pornhub.
For both xHamster and Pornhub, women make up 26% of each site's global audience, a number that has slowly been increasing each year for both sites. Seems about time we get on making better porn for women, huh?
Both sites also show an increase in interest for tech related searches. Alex Hawkins, Vice President of xHamster noted that searches for "sex dolls" increased 97% and
"VR" increased 47% in 2017. Pornhub reported that searches for "virtual reality porn" increased 14 spots in 2017. Corey Price, Vice President of Pornhub, said that "in 2018, we're expecting it to be a huge year for technology related searches. With things like AI, smart speakers, driverless cars, dominating the news cycles, we're excited to see how they're tied into popular culture and in turn, into searches on our site."
However, data for search interest differs in other areas: xHamster reported that the popularity of search terms "Anal" dropped by 19.8%, "stepmom" dropped by 20%, and "MILF" dropped by 37%. Pornhub actually showed an increase in searches for "Anal" by two points. "MILF" remained at the same popularity ranking as the year prior, and "step mom" decreased in rank by two points for Pornhub. Because xHamster and Pornhub use different metrics for determining search popularity, xHamster's statistics are in broad percentages while Pornhub's stats compare a search term to its ranking in popularity overall.
The difference in data could also be due to the sample size of both sites: Pornhub reports 28.5 billion annual visits to their site over 2017 and xHamster reports over 15 billion annual visits.
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