Get Hyped, Y'All: Storybook Cosmetics Is Finally Coming to Ulta!

Storybook Cosmetics, aka the source of our favorite fandom-themed beauty products, is officially coming to, and we're practically bursting at the seams with excitement. The indie brand, which was founded by three identical triplets, has been a direct-to-consumer label since its inception. That means this is a pretty big f*cking deal for the women-owned company (and it's also a big f*cking deal for our paychecks, which will now be spent entirely on

In case you're not familiar with Storybook Cosmetics, it's the source of those crazy-cool makeup products you've likely seen while scrolling away on Instagram, like the Harry Potter lipsticks that stole our hearts, that totally fetch Mean Girls palette, and the enchanted rose-inspired makeup brushes that practically broke the internet last year. Oh, and did we mention that all of its products are cruelty-free? Yep, Storybook Cosmetics is truly giving the people what they want.

Storybook Cosmetics hasn't released any details about exactly when it will become available on, but we'll update this post with more information as soon as it becomes available. In the meantime, may we suggest cracking open your piggy bank?

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