Trends Female Adda
1 year ago
Caitlyn Jenner Is the Face of H&M Sport’s Latest Ad Campaign

Fashion retailer (and trusty trend spotter) H&M has had its share of major celeb endorsements over the years: Elle MacPherson, Lana Del Rey, David Beckham, even Beyoncé. But if you thought Queen Bey was huge, now the brand has added Caitlyn Jenner to their campaign roster.

RELATED: 6 Times Caitlyn Jenner Gave Us Major Outfit Envy 

Former Olympic gold-medalist Jenner will literally be the poster girl for the store’s upcoming athleisure collection, which an H&M spokeswoman told Fortune was “made to celebrate individuality and self-belief.” Sounds like they picked just the right woman to represent.

After Jenner’s public announcement of her transition in April 2015, rumors spread like wildfire about potential endorsement deals, not surprisingly considering her iconic status in the LGBT community, as well as her Olympian (and of course, Kardashian) fame. The H&M news comes just two weeks after Jenner confirmed a collab with MAC Cosmetics.

Sign up for Women's Health's new newsletter, So This Happened, to get the day’s trending stories and health studies.

Jenner follows in her daughter Kendall’s footsteps as a model for the H&M brand. Here’s hoping she takes another nod from Kendall and starts her own fashion line—we bet she’d design some killer wrap dresses.

4 Views    
Facebook Facebook Twitter Linkedin Google Pinterest

Related Articles

Refer your 10 female friends! Earn Instant 500