Barbie is celebrating International Women’s Day (March 8) in the best way possible. The toy brand is honoring female role models by giving them their own "Shero" and “Inspirational Women” dolls. The "Shero" collection already has dolls modeled after ballerina Misty Copeland, Olympic fencer Ibtihaj Muhammad, model Ashley Graham, and gymnast Gabby Douglas. But with so many inspiring women making history, Barbie wanted to honor more role models with more than a dozen new dolls.
The new "Shero" collection additions include one-of-a-kind dolls that look like Olympic snowboarder Chloe Kim, Wonder Woman director Patty Jenkins, and Australian conservationist Bindi Irwin. Barbie also honored several other designers, chefs, athletes, journalists, and activists. All the "Shero" Barbies come with accessories and items that each role-model would actually use, like Kim’s snowboard and Jenkins’s video camera.
The brand said they chose to highlight these women because it’s important for young girls to see successful women who look like them. "With 86 percent of U.S. moms worried about the type of role models their daughters are exposed to, we are committed to shining a light on empowering female role models in an effort to inspire more girls," Barbie tweeted.
The "Inspiring Women" dolls celebrate contributions made by pilot Amelia Earhart, artist Frida Kahlo, and mathematician Katherine Johnson, who was the subject of the film Hidden Figures. Johnson’s doll comes complete with her NASA ID so she can get to work, solve complex equations, and help send astronauts to space.
The new “Shero" Barbies aren’t for sale, but as Entertainment Weekly notes, director Ava DuVernay’s doll went on sale after fans couldn’t contain their excitement so there’s hope. The "Inspiring Women" dolls are available on Barbie’s website now.
Shop Now Barbie "Inspiring Women" Series $30