17 Coveted Beauty Brands Which Aren't In India But Seriously Should Be!

The recent few years have been great for beauty lovers in India. Brands like Wet N Wild, NYX, and Smashbox have opened their doors in the country, giving us access to some of the best cosmetics across the globe. From Korean beauty breaking out on the scene in a huge way, to luxury brands like Bobbi Brown and Estee Lauder, the Indian make-up shelves now have options for every need. However, as hardcore fanatics of all things skincare, make-up and the like, we can't help but want more. Hearing of the launch of Huda Beauty in India, we just had to  make a wishlist of the fabulous beauty brands across the world we are praying come to India!

The Ordinary


From inexpensive foundations to amazing skincare, UK-based brand The Ordinary has it all. Their glycolic acid serum is magic for scarred skin, while their antioxidant and hyaluronic acid treatments will give you a glow like no other.



SK II’s luxurious sheet mask and anti-ageing skincare are a hot favourite with international models and actresses, be it Jourdan Dunn or Margot Robbie. The Japanese brand is among the most premium skincare sellers today.

Etude House


If you love cute, inexpensive Korean make-up, then you must have heard about Etude House. Princessy, young and fun, the brand has loads of brow products, bright lip stains, lipsticks, and fun make-up offerings.

Elf Cosmetics


Elf is one of the most popular drugstore brands in the U.S. From their famous highlighters, to their pigmented bronzers, Elf has some good products to offer at a low price. It’s high time they came to India, don’t you think?



A luxurious French skincare brand focused on natural solutions, Caudalie’s prime offerings are grape-based skin treatments, especially of the anti-ageing kind. Plus, who doesn’t want easy access to their cult-favourite Beauty Elixir?



A dollar-store style Japanese beauty brand, Daiso makes inexpensive make-up for every need. From pigmented black liners, to a range of falsies, this store offers make-up options for students and those on a budget.

Fenty Beauty


Rihanna’s brand Fenty Beauty shook the world with its launch. With 40 foundation shades, beautiful highlighters, and now, an insane range of lipsticks, it is among the most popular brands in the world. In short: WE WANT!

Bath And Body Works


The first world privileges of the United States Of America include having a Bath and Body Works around every corner. From divine body mists to deliciously fragranced lotions and creams, the brand offers a range of products that’ll make your head spin.



If you watch YouTube videos, you will have heard of Morphe. The company makes good quality, inexpensive make-up brushes and eye shadow palettes which beauty vloggers love. Obviously, we desi girls love a good bargain!



Big beauty YouTubers like Tati Westbrook and Kathleen Lights are huge fans of Catrice beauty. Considering how nice their primers, eye shadows, mascaras and gel eyeliner pencils are, we feel like we would love the brand, too!



Covergirl’s age defying foundation is a huge favourite for mature skin, while their iconic Lash Blast mascara is another thing bloggers rave about. This is a brand we have been hearing about since forever, so wouldn’t it be nice to finally have it here?

Flower Beauty


Co-owned by actress Drew Barrymore, Flower Beauty presents quality make-up at throwaway prices. Its blushes are a rage, while the cruelty free BB cream are a lightweight option for easy coverage.

Milk Makeup


Hipster beauty bloggers and “cool girl” fashionistas across the globe cannot live without their Milk Makeup products. From stick highlighters to “blush oils,” their products give a unique twist to traditional make-up that millennials clearly dig!

Physician’s Formula


From their beautiful, buttery bronzer, to their classic green tube of mascara, Physician’s Formula makes a lot of products Indian girls would love. Not only that, products like their argan oil and CC creams are ideal for mature skin.

Pixi Beauty


You couldn’t watch a beauty video in 2016 and not see Pixi’s glow mist being used in every single make-up tutorial. Not only that, the cruelty-free brand’s skincare products, like the Beauty Sleep Cream, and range of make-up, are huge hits.



French beauty brand Klorane is famous for what is easily the most highly-rated range of dry shampoos in the world. Other than that, though, they also offer a unique hair lightening spray. Who doesn’t want to try all that?



Much like Milk Makeup, Glossier is a beauty brand that is cool-girl approved. From their iconic “boy brow” eyebrow gel, to their primer, Glossier is an editorial favourite.

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